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Immersa Builder is a complete WordPress website creation ecosystem. It combines a lightweight, performance-optimised theme with a guided setup wizard, a starter site library, and built-in AI content tools - all available for free.
Lightweight base theme with design token system, 3 header presets, 2 footer presets, and full block editor support.
9-step guided setup wizard, starter site library, one-click demo importer, and admin dashboard.
AI content generation in the block editor. 50 free monthly credits, no API key required.
Premium starter sites, footer branding removal, advanced builders, and up to 1,000 monthly AI credits.
The setup wizard launches automatically when you activate Immersa Builder. You can re-launch it any time from Immersa Builder -> Setup Wizard in the admin menu.
Introduction to Immersa Builder and what to expect.
Choose your business type to filter recommended starter sites.
Browse and select from the free and Pro starter site library.
Pick from 5 curated font pairs with live preview.
Choose from 5 professionally designed color palettes.
Select a layout preset: Minimal, Bold, Elegant, Corporate, or Creative.
Install Contact Form 7, Yoast SEO, WooCommerce, or other recommended plugins.
One-click import of pages, menus, widgets, and settings.
Your site is live. Quick links to edit homepage, upload logo, and more.
Starter sites are complete website configurations - pages, menus, widgets, theme settings, and Elementor data - packaged for one-click import.
Access the Customizer from Appearance -> Customize. All settings have live preview. Changes are applied via CSS custom properties - no page reload required.
| Section | Controls |
|---|---|
| Colors | Primary, Secondary, Accent, Text, Background, Border, Link, Link Hover |
| Typography | Heading font, Body font (10 Google Font options), Base font size |
| Header | 3 presets (Default, Centered, Minimal), CTA button text + URL |
| Footer | 2 presets (4-Column, Minimal), Copyright text |
| Layout | Container width (slider), Sidebar position, Layout style preset |
| Blog | Grid or List layout, Posts per page, Excerpt length, Meta toggles |
| Buttons | Border radius, Padding (V/H sliders), Button text color |
| Social Links | Facebook, X/Twitter, Instagram, LinkedIn, YouTube, TikTok, Pinterest, GitHub + location |
| Performance | Preload fonts, Lazy loading, Remove emoji scripts |
The Immersa AI plugin adds a sidebar panel to the block editor and a dedicated admin page (Immersa Builder -> AI Tools). No API key is needed - everything runs through the Immersa server.
| Action | Credits | Plan |
|---|---|---|
| Slug Optimization | 1 | Free |
| Title Suggestions (5) | 2 | Free |
| Meta Description | 2 | Free |
| CTA Text | 2 | Free |
| Excerpt | 2 | Free |
| Intro Paragraph | 3 | Free |
| Blog Draft (500 words) | 8 | Free |
| Product Description | 5 | Pro |
| Service Page Section | 5 | Pro |
| FAQ Generation (5 Q&A) | 8 | Pro |
| Rewrite 500 words | 8 | Pro |
| Full Blog Post (1,500 words) | 20 | Pro |
Immersa Builder Pro unlocks premium features across all plugins with a single license key.
| Plan | Sites | AI Credits | Price |
|---|---|---|---|
| Free | Unlimited | 50/month | $0 |
| Pro Single | 1 | 200/month | $69/yr |
| Pro Business | 5 | 500/month | $169/yr |
| Agency | 12 | 1,000/month + 5,000 one-time bonus | $289/yr |
No. The theme and core plugins are completely free. Three starter sites, all Customizer controls, and 50 monthly AI credits are available without any purchase.
Yes. The demo importer adds pages and settings without deleting your existing content. For best results, use a fresh WordPress install.
No. All AI processing goes through the Immersa server. You never need to create or configure an API key. Just install and generate.
Yes. Immersa Builder is optimized for the Gutenberg block editor but is fully compatible with Elementor, Beaver Builder, Divi, and other page builders.
The footer branding is removed with Immersa Pro. Developers can also use the immersa_remove_footer_branding filter in a child theme.
A low-credit warning appears at 80% usage. When credits run out, generation is paused and a "Buy More Credits" option is shown. Monthly credits reset on the 1st of each month. You can also purchase bonus credit packs that never expire.
Yes. Immersa Builder is compatible with WordPress multisite networks.
Community support is available via the WordPress.org forums. Priority email support is included with Pro plans at themefreex.com.
